Headed 2 Oblivion
its my state of mind...

A Look Back at My 2009 Goals

December 29, 2009 17:09 by joey

So each year at Rockfish Interactive we're asked to write our goals both professionally and personally for the year. Last year was my first year as Creative Director and what an amazing year it was for the company as a whole and myself. We saw tremendous growth (We added 10 new creative's), gained recognition (I got to judge the Addy Awards) and were awarded Ad Age's Small Agency of the Year. In preparation for writing my 2010 goals I wanted to look back at what I wrote down in 2009 and see how I did:

2009 Goals
1. To be satisfied and fulfilled in my career.
2. Better align myself with good thinkers that both challenge and sharpen my skills. Seek their wisdom.
3. Learn to see things from others perspectives so I can see the impact my decisions may have.
4. Remain teachable. Learn from my successes but most importantly learn from my failures.
5. Align myself with my companies short-term and long-term plans.
6. Seek things that bring a positive change.
7. Learn to have a forgiving spirit.
8. I won't compare myself to other people, I will compare myself to my potential.
9. Have the ability to arouse enthusiasm both through appreciation and encouragement.
10. Don't criticize people have a positive attitude.


Sparkology Summit

September 29, 2009 17:54 by joey

A couple months back a co-worker and I got to attend the Walmart Sparkology Summit. Where creatives, marketers and advertisers from agencies such as Lippincott Mercer, R/GA, Lopez Negrete, Global Hue, Rockfish Interactive and more came together to discuss brand ideas and messaging through brainstorming sessions and creative exercises. We discussed things such as best practices, experiences, activation methods and emotional experiences. Overall it was a great experience for any designer working with a brand and getting to see what goes on behind some of the most successful brand campaigns. Below are some pictures from the summit.





Watch Santa Check His Naughty or Nice List @ http://www.regards.sc

December 2, 2008 15:17 by joey

Rockfish Interactive helped Santa finish his naughty or nice list at http://www.regards.sc This is your chance to tell Santa all about your friends and family. They will receive an email with a link to catch Santa on hidden camera reviewing his naughty or nice list, and they can see just what you told him. Check out http://www.regards.sc to view a sample and get started now.


SXSW Pics Day2

March 9, 2008 18:53 by joey.nelson

Standing in line at the Google Party





One Crazy English Blok singing Bob a seranade





Inside one of the panels



At the tradeshow








I think they need more flair!


SXSW - Day 1

March 8, 2008 17:19 by joey.nelson

So it has begun day 1 at the SXSW conference in Austin. Here are some pics from the event:

Out the window of the plane 



Early morning Screwdrivers



Austin we have arrived

We are here at SXSW baby



Silverlight Booth



Barran Taking on the US Guitar Hero Champion, and losing...



The Screenburner Game Room






Hudson taking on the Halo guy



Me and the Halo guy



Just in time - New RFI Business Cards

March 6, 2008 16:05 by joey.nelson

So we got new business cards in today here at RFI, these look sweet, just in time for SXSW 


SXSW Panels - For Designers

March 3, 2008 23:30 by joey.nelson

 So I'm checking out the long list of panels at this years SXSW and made this list for designers. I'm pretty sure I'll be attending most of these so if you wanna meet up drop me a note in the comments.

  • Sponsored Panel: The Elephant in a Creative Designer's Living Room Room 5 Saturday, March 8th 3:30 pm - 4:30 pm
  • A General Theory of Creative Relativity Room A Saturday, March 8th 5:00 pm - 6:00 pm
  • Sponsored Panel: Interactive Media Trends - Are You On Top of It? Room 5 Saturday, March 8th 5:00 pm - 6:00 pm
  • Social Design Strategies Room 18ABCD Sunday, March 9th 10:00 am - 11:00 am
  • Wireframing in a Web 2.0 World Room B Sunday, March 9th 10:00 am - 11:00 am
  • Animation and Digital Effects on a Budget Room 12AB Sunday, March 9th 11:30 am - 12:30 pm
  • Designing for Freedom Room 9 Sunday, March 9th 2:00 pm - 3:00 pm
  • Does Tomorrow's World Need Designers? Room 18ABCD Sunday, March 9th 3:30 pm - 4:30 pm
  • SXSW Clicks: Web Designers Room Day Stage Sunday, March 9th 4:30 pm - 5:30 pm
  • Data as Art: Musical, Visual Web APIs Room 8 Sunday, March 9th 5:00 pm - 6:00 pm
  • Beyond the Blogosphere: How Online Talent is Being Developed Offline Room 12AB Monday, March 10th 10:00 am - 11:00 am
  • Pimp My Film's Website Room 12AB Monday, March 10th 11:30 am - 12:30 pm
  • Design Eye for South By Room 18ABCD Monday, March 10th 3:30 pm - 4:30 pm
  • SXSW Clicks: Interactive Designers Room Day Stage Monday, March 10th 4:30 pm - 5:30 pm
  • Core Conversation: Feeding the Creativity Beast Room Ballroom E Monday, March 10th  5:00 pm - 6:00 pm
  • 10 Ways to Green-ify Your Digital Life Room 9 Tuesday, March 11th 10:00 am - 11:00 am
  • Content Management System Roundup Room 18ABCD Tuesday, March 11th 10:00 am - 11:00 am
  • Future of Corporate Blogs Room A Tuesday, March 11th 10:00 am - 11:00 am